Target’s storewide ‘Fun Run’ discount is testing the attention of shoppers

Target has a first-of-its-kind special — 10 percent off nearly everything in the store — running this week. But you have to look hard to know it.

Heidi Sandstad, a Target regular who has a Redcard charge card and the Target app on her phone, was not aware that she could get 10 percent off everything in her cart as she shopped in the Minneapolis Lake Street store on Wednesday.

“Why aren’t they telling people?” she asked.

Actually, it was on page two of Target’s weekly ad circular in Sunday newspapers and in its stores. It’s not on any


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